Genie AI Social Media Management

Client Goal:
Genie AI, a legaltech startup, needed to establish a stronger digital presence, build brand awareness within a niche sector, and successfully launch new product features to a global audience. Their objective was to position themselves as leaders in the intersection of law and artificial intelligence.

Challenge:
As a growing startup in a competitive space, Genie AI faced the challenge of making technical, often complex subject matter both engaging and accessible to a broader, non-technical audience. With limited in-house marketing capacity, they required a dedicated social media and content specialist who could drive results across paid and organic channels.

Strategy & Execution:
As Social Media & PR Manager, Shirleigh led Genie AI’s content and social strategy from the ground up. The approach focused on:

• Organic Growth Strategy: Developed and executed a comprehensive social media content strategy across LinkedIn, X (formerly Twitter), Instagram, and TikTok—tailored to the brand’s target audience of legal professionals, startups, and tech investors
• Thought Leadership & Community Building: Amplified the voices of the Genie AI team through educational, thought-provoking content that built trust and authority in the legaltech space
• Product Launch Execution: Led the highly successful Product Hunt launch, creating campaign materials, managing a paid social strategy, and executing an email campaign that drove significant traffic and visibility
• Press & Media Relations: Wrote and distributed press releases, liaised with government media contacts, and secured editorial coverage in targeted legal and tech publications
• Performance Tracking: Utilised social media tools like Metricool to track performance, adapt strategy, and deliver regular insights to the leadership team

Results:

• Ranked #1 on Product Hunt, driving a surge in visibility and contributing to Genie AI securing a Series A funding round
• Built a recognisable brand identity across social platforms within the legal and AI community
• Increased organic impressions, engagement, and follower growth across channels
• Enhanced credibility and authority through thought leadership and high-quality editorial placements

Key Takeaway:
By combining strategic PR, thoughtful content creation, and performance-led social media management, Genie AI was able to punch well above its weight in a crowded space. This case highlights how startup social media—when done right—can not only grow an audience but also influence investor confidence and fuel real business outcomes.