You focus on the moment.
We capture the content.
NTYCED creates social-first content for celebrities at events, premieres, press days, rehearsals and appearances, so you can stay present without missing the chance to connect with your audience.
The moment always moves faster than the filming.
Events, premieres, press days and performances move quickly. When you're getting ready, speaking to journalists, meeting guests or preparing to go on stage, remembering to film content is often the last thing on your mind, and by the time it isn't, the moment has already passed.
"The celebrity doesn't need another person telling them to post more. They need someone who takes responsibility for making the content happen."
Six ways we take the content off your plate.
Event Content
Coverage at launches, premieres, awards and industry events, captured for your own channels rather than a generic recap.
Get Ready With Me
Preparation, glam, outfit reveals, behind-the-scenes conversation and the journey into the event.
Red Carpet Content
Arrival footage, personality-led moments, quick reactions, outfit content and event storytelling where access allows.
Press & Tour Days
Behind-the-scenes content across interviews, rehearsals, backstage activity, travel and promotional schedules.
Rapid-Turnaround Editing
Same-day or next-day edits, so content goes out while the event is still culturally relevant.
Content Bank Creation
A larger set of edited and unedited assets to support your channels well beyond the event itself.
How it works, at a glance.
Formats
Process
You share the event and access. We map the content opportunities and shot list.
Content is filmed discreetly around your schedule, with light direction where needed.
Edited to agreed deliverables and turned around while it's still relevant.
Remaining footage becomes a content bank for future posts.
A few moments we've covered.
Built on entertainment, not a generic content deck.
A real understanding of TikTok, Reels, audience hooks and short-form storytelling.
Experience at press events, gala nights, premieres, tours and entertainment environments.
An instinct for capturing personality, not producing stiff, over-directed content.
Awareness of boundaries, approvals, and how not to disrupt the wider team on the day.
Able to work professionally and calmly around recognised talent, without making the day a production.
Knowledge of what audiences actually want to see from behind the scenes.
"The celebrity should never reach the end of an important day and realise nobody captured the content."
Meet NTYCED
NTYCED (pronounced enticed) sits at the intersection of social media, creator culture and entertainment. Founded by social media strategist and entertainment creator Shirleigh Humphreys, we bring together professional social know-how, hands-on creator experience, and a genuine read on how audiences discover and discuss culture online.
This isn't traditional full-time social media management. Think less 'social media manager,' more 'the person you call before a big night.' On the ground when it counts, gone when it doesn't.