The Brains, the Boldness, the Backstory.
I’m Shirleigh — the voice behind NTYCED and your go-to for social strategy that actually hits. Over the past 12 years, I’ve led strategy, created content, managed communities, and grown audiences — all without ever following a boring template.
NTYCED is where that blend of creativity, instinct and industry know-how becomes your unfair advantage online.
18.5k Followers on TikTok
31M Impressions
1.592M Social Shares
11 Industries Experienced
7 International Brands
B2B & B2C Experience
18.5k Followers on TikTok
31M Impressions
1.592M Social Shares
11 Industries Experienced
7 International Brands
B2B & B2C Experience
Work Experience
With over a decade of experience spanning viral entertainment content, B2B strategy, SaaS launches, and global brand campaigns, I’ve done it all — and made it work on social.
Social Media Strategy
From cosmetics to Charlotte Flair, we've supported brands & creators with social media strategy for 12 years.
Influencer Marketing
A recent addition to our arsenal, we've launched influencer campaigns and referral schemes for B2B companies.
Content Creation
This is our bread and butter, where we delve into making carousels & videos that pop on your social media feeds.
Social Media Reporting
Using tools such as Hootsuite we translate the data into actionable points to maximise your social media presence.
Portfolio Work
Think of our portfolio as a photo album of our greatest hits. Some things will look aged, but we promise it worked at the time!
We currently work with Heinz UK as a fractional content creator, supporting the social media team with their Instagram & TikTok content strategy.
We set up the social media strategy for Genie AI from 2023-2024, with a focus on making AI and legaltech engaging. Our social media campaigns helped to secure Series A investment.
As an influencer in their target niche, we supported TCB Group with content generation and reach for Strictly professionals Aljaž Škorjanec & Janette Manrara's 2025 tour.
As part of a one-off marketing campaign, we worked with Warner Bros Studios on a lead gen exercise promoting Scooby Doo's Wrestlemania Mystery to WWE fans during Wrestlemania Week.
We collaborated with WWE on "The Diary of AJ Lee" to promote AJ's homecoming during WrestleMania 29 across social media channels.
We supported Fightful with on-air interviews with AEW Superstars to promote All In 2024 in Wembley Stadium, along with subsequent website articles.
We currently work with O2 on content that promotes O2 Priority benefits, and have created content at events hosted by Netflix and Disney.
We worked with Studio Lambert on a paid social media campaign to promote the second series of BBC Three show, Boarders. This involved filming a review for TikTok using BBC guidelines.