How the TikTok Algorithm Actually Works in 2025
“The Algorithm” isn’t random. It’s a recommendation engine. Let’s clear this up: TikTok’s For You Page isn’t a mystery box. It’s a finely...
Jessica Smith
User Interface Designer
Web Developer
Graphic Designer
User Interface Designer
Web Developer
Graphic Designer
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Social Search Is Here And It’s Rewriting the Internet
Remember when social media was about seeing what your mates were up to? The brunches. The beach pics. The dog in sunglasses. Yeah, that’s over. In...
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AI Slop: The Junk Content Flooding Your Feed
What Is AI Slop, and Why Does It Feel Like the Internet’s Melting? Ever scrolled past a weird photo of Jesus made out of prawns? Or a “news update”...
TikTok’s Summer 2025 Trends: What’s Hot Right Now
Let’s Talk About Summer on TikTok Somewhere between #GirlDinner and AI boyfriends, TikTok became the platform for shaping how we travel, eat, dress,...
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What Labubu Fever Tells Us About Social Media
Labubu: The Stuffed Toy That Broke the Internet (And the Shops) Labubu. You might not know the name, but you’ve definitely seen the face. Shaggy fur....
The Social Media Reach Crisis of 2025
Your Posts Look Great—So Why Is No One Seeing Them? You’re posting regularly. Your visuals are sharp. Captions? On point. But despite doing...
