Let’s Talk About Summer on TikTok
Somewhere between #GirlDinner and AI boyfriends, TikTok became the platform for shaping how we travel, eat, dress, decorate our homes—and yes, even how we romanticise our childhoods.
Table Of Content
- Let’s Talk About Summer on TikTok
- 1. Ireland Is TikTok’s Favourite Place Right Now
- 2. Nostalgia Is Big—And Kind of Odd
- 3. Pistachio Is Everywhere
- 4. The Hamptons Aesthetic Is In
- 5. Women’s Sport and… Irish Road Bowls? Yes, Really
- So, What’s the Point?
- What You Can Do With This
- Want Help Turning Trends Into Content?
And every summer, TikTok’s internal trend report gives us a front-row seat to what users are clicking, sharing, and spiralling over. The 2025 edition? It’s peak chaotic brilliance. Picture this: shark-watching in Mayo, pistachio-coloured everything, and a surprise cultural moment for First Communion dresses.
Here’s what’s trending—and what it says about the way we engage online right now.
1. Ireland Is TikTok’s Favourite Place Right Now
Ireland is all over TikTok this summer. Scenic spots like Keem Bay and Kilbroney Forest Park are blowing up. One big reason? Basking sharks.
Yes, actual sharks. People are visiting Achill Island hoping to spot them.
Meanwhile, a forest location called #KodakCorner is becoming a photo hotspot. Everyone wants that golden-hour snap.
Why does this matter? TikTok is now where travel dreams begin. People aren’t searching—they’re scrolling. And when they see something beautiful, they want to go there. Right now.
2. Nostalgia Is Big—And Kind of Odd
TikTok users are getting sentimental. But not in a soft, sweet way. More like, “Remember your First Communion outfit?” kind of way.
This trend is called #CatholicCore. It’s full of old photos, tin whistles, and memories from school days in Ireland.
It’s part of a bigger vibe too. People are watching clips from Skins, quoting Sex and the City, and wearing ‘90s outfits again.
What’s behind it? Nostalgia is comforting. In a busy, noisy world, looking back feels good.
3. Pistachio Is Everywhere
If it’s green, it’s trending.
TikTok is obsessed with pistachio, matcha, and even pickles. But it’s not just food. The colour is popping up in nail art, home decor, and fashion too.
Irish cafes are jumping on the trend. Some now sell pistachio chocolate bars and creamy green desserts that look like they came from Dubai.
Why is this working? Because it’s fun to look at. It’s tasty and TikTok-friendly. Pretty food wins.
4. The Hamptons Aesthetic Is In
Want to look rich, calm, and put-together? That’s the Hamptons trend.
It’s about coastal outfits, light colours, and clean home setups. Think: linen shirts, white wine, and soft lighting.
This isn’t about showing off. It’s more relaxed. Think old money meets Pinterest board.
TikTok loves this style because it feels fresh—and easy to copy.
5. Women’s Sport and… Irish Road Bowls? Yes, Really
TikTok’s always been good at giving underrepresented voices a louder mic—and in 2025, women’s sport is finally getting the spotlight it deserves.
📈 #WomensRugby is up 52% year-on-year, thanks to the buzz around the upcoming Women’s Rugby World Cup and breakout stars like Ilona Maher. She’s not just smashing it on the pitch (hello Bristol Bears), she’s also inspiring a whole wave of new fans with her no-nonsense, personality-driven TikToks.
And it’s not just rugby. Irish athletes are showing up strong across the platform:
- Katie McCabe (@ktmccabe11) is giving both Arsenal and Ireland fans life.
- Rhasidat Adeleke is breaking sprinting records and TikTok stats.
- Aisling Maher is making camogie content cool.
- Leona Maguire is repping Irish golf with power and polish.
Together, they’re not just winning medals—they’re shifting culture.
And then there’s… #RoadBowlsInIreland.
Yes, the niche-but-fierce Irish tradition of road bowling is having a moment. There was a big content spike last July and August, and it’s already bubbling again for summer. It’s fast, it’s loud, and it’s oddly satisfying to watch. If you’ve never seen someone launch a metal ball down a country lane at full speed, you’re in for a treat.
🏅 The takeaway? TikTok’s not just amplifying mainstream sport—it’s creating space for cultural gems and new heroes.
So, What’s the Point?
These trends tell us what people are craving.
- Calm scenes
- Childhood memories
- A pop of colour
- A fresh look
- Places that feel like an escape
TikTok isn’t just following trends. It’s creating them. And the trends that work are the ones that feel good to watch and share.
What You Can Do With This
If you make content or run a brand, take note:
You don’t need to follow every trend. But understanding why they’re working helps you make smarter choices.
Ask:
- Can your product be styled like the Hamptons trend?
- Can your café create a green dessert people want to film?
- Can your content tap into real, personal memories?
These trends give you clues. Use them.
Want Help Turning Trends Into Content?
We help brands and creators use trends in ways that actually work. Not in a cringey, forced way—but in a smart, scroll-stopping way.
Let’s turn what’s trending into something that fits you.
