Heinz UK Fractional Content Creator
Client Goal:
Heinz UK wanted to strengthen their presence on TikTok and Instagram, platforms where visual creativity and cultural relevance are key. Their internal team needed hands-on content creation support that was both strategic and nimble—particularly during brand campaigns and live events.
Challenge:
While Heinz has a well-established brand identity, their in-house team couldn’t always meet the volume and speed of content required to stay on-trend and active across platforms. They needed an external partner who could not only execute but also understand the nuances of the brand, audience, and the fast-moving nature of social media.
Strategy & Execution:
We partnered with Heinz UK as a fractional content creator, embedding ourselves into their marketing rhythm and acting as an extension of the internal team. Our role included:
- Creative Planning: Advising on content approaches for upcoming campaigns and social activations, with a strong focus on native platform trends and audio-driven storytelling.
- On-Site Content Production: Attending and documenting brand events such as the Sarnie Party and a Heinz takeover event in Bristol—capturing behind-the-scenes moments, real-time reactions, and hero assets for reels and TikToks.
- Editing & Post-Production: Rapid turnaround editing tailored to each platform’s best practices, ensuring content was always polished, playful, and aligned with the Heinz tone of voice.
- Platform Focus: Creating both evergreen and reactive content optimised for TikTok and Instagram, with an emphasis on short-form video, trending formats, and community engagement.
Results:
- Over 1.5 million organic views across TikTok and Instagram
- More than 25,000+ engagements, including likes, comments, shares, and saves
- A growing bank of high-quality, brand-aligned content for future reuse and adaptation
- Increased visibility and relevance for Heinz across moments that mattered, including product-focused activations and lifestyle-led campaigns
Key Takeaway:
This partnership with Heinz UK demonstrates how brands can benefit from flexible, embedded content creation support. By providing not just production skills but platform insight, event coverage, and creative strategy, we helped Heinz maintain a consistent, engaging presence—without adding pressure to their internal bandwidth. It’s a model that offers scale, speed, and creative consistency in equal measure.
Find out how you can use our fractional social media work for your business.